LINEARAMA

Linearama is an architectural studio, a creative hub of different interests joined together to achieve ideas; It’s a design and research lab, as well as the practice of three young italian architects that provide their own artistic and technical capability for the drawing up and the realization of projects and professional advices. Linearama, through the intersection of different attitudes and qualities, reaches a unique vision that encloses many perspectives of the design process or, in general, of the design culture. Linearama research and uses a representation method that, loyal to its name, wants to experience the effectiveness of image simplicity, tool and vehicle of concepts, ideas a visions that should always be widely interpreted. Linearama come to life in a particular historical context where architecture often finds its “reason of being” in its own representation, where the hypertrophy of images, if poor of a clear theoretical support, can coincide with the essence of architecture and where the rampant glamorization of projects can turn ideas away from their possible real counterpart. The glamorization is the suitable language for the utopian tale, through which it can draws its effectiveness and charm and can make the improbable possible. The overstated realization of the contemporary hyper-images, often brings to the opposite result: makes impossible what should be real. Sons of the digital era, we do not reject the great technical power of these tools, but we research their correct use always oriented to the correct and not-faked reading of projects. Glamorization commensurate with narration, representation not only as purpose, but more as a medium. Imaging means describing visions, in other words, is to provide proposals for a probable future and this is necessary for any architectural project and for the growth of its theoretical sub-structure. Linearama pursues the re-appropriation of imagination, researching its correct representation, conscious that Architecture doesn’t have the power of solving problems, but has the duty to provide valid answers to specific needs.